What to write in your Instagram bio

Uncategorized Feb 03, 2019

To grow your audience and make more sales on Instagram, you need to turn your profile into a follower magnet.

To do that, you need to get your bio right.


The text at the top of your profile - your Instagram bio -  is where people will find out more about you and make that crucial decision, to follow or not to follow.

How do you make them say yes?

Show up in search

The bit in bold - your name - is searchable, so you want to get some keywords in here about what you do.

Sabine changed hers during my Instagram Academy so now she’s fully searchable - just one of the reasons she had a 30% increase in real, relevant followers in 3 months.



The text that comes after it is like your ‘About me’ page…

Except it’s not about you.

This is your opportunity to tell potential customers how you can help them and why they should follow you.

Try to answer these 3 questions:

  • What can you expect to see here?
  • How will it help?
  • Why should I trust you?


Just like a magnet, this will attract the right people and repel the ones that don’t need your help - which means your audience will be full of potential customers who want to hear what you have to say.

A smaller audience of people willing to buy is worth way more than a large audience of people who are never going to part with their cash!

What changes can you make to your bio to turn it into a follower magnet?



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